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Showing posts from June, 2017

5 Tricks for Growing Your Audience and Business on LinkedIn

Though social media has become a competition of virality, there are still a few sacred places that can be used for professional growth. Building a strong brand on Twitter and Facebook can do a lot for your personal network, but  your brand  on LinkedIn actually means business (pun intended). LinkedIn is less about choosing the right selfie or mastering disappearing stories and more about using content to amass an audience and showcase your skill set. With  160,000 new articles per week on LinkedIn , many brands and consumers are using the platform to maximize their exposure. There is indeed a strategy for growth on LinkedIn that can help you start meaningful conversations with contacts and communities. Here are five tricks for expanding your audience and business on LinkedIn. Trust in what’s trending. Trending Storylines  is LinkedIn’s latest update but the first feature to prioritize when it comes to garnering heightened exposure amongst your industry. Just ...

Liked Facebook Comments and Fined $4,000

Read very carefully before hitting the Like button on Facebook -- it could land you in court. Reacting to content on Facebook can be achieved by commenting, sharing or probably the most popular method: hitting that Like button. However, a court in Switzerland just convicted a man on defamation claims simply for "Liking" libelous comments posted on the social network. The comments posted on Facebook referred to an animal rights activist who was accused of "antisemitism, racism and fascism." To be clear, the man in court did not write these comments, he simply hit the Like button for them. These Likes were made between July and September 2015. That's before Facebook  expanded the Like button  to include several other reactions. According to  CNN , the court in Zurich decided to convict the man on several counts of defamation for hitting the Like button. The reason given was his clicking of the Like button constituted "indirectly endorsing" th...